沃尔玛CE0 Doug McMillon
Walmart is preparing for a new era of retail with major new partnerships and investments in technology.
沃尔玛准备用新的合作关系和科技投入来开启新零售时代
"We have the opportunity to reimagine retail again," Walmart CEO Doug McMillon said in a keynote speech at Walmart's annual shareholders meeting on Friday.
Walmart may have fallen behind in the e-commerce race, but, at the shareholders meeting, McMillon and other executives have been eager to forecast a new, digitally focused future for Walmart.
“我们有机会再次重新设想零售,”沃尔玛ceoDoug McMillon在周五沃尔玛年度股东大会的Keynote演讲说道。沃尔玛或许在电子商务上落得下风,但是,在这次股东大会上,McMillon和其他高管热切希望为沃尔玛预测一个新的电子聚焦的未来。
Top on the list in reimagined retail is Walmart's partnership with Lyft and Uber.
重新想象零售的列表最接近的是沃尔玛与Lyft和Uber的合作。
Within two weeks, the retailer is launching a pilot program with Uber in Denver and Lyft in Phoenix. Customers buying groceries online will have the option to have their orders delivered for the existing delivery fee of $7 to $10.
在这两周内,沃尔玛正和丹佛的Uber和凤凰城的Lyft推出一个试点计划。客户在网上购买生活用品将可以选择将订单在现有7美元到10美元的快递费中快递。
The Lyft and Uber partnerships are far from the only examples of new technology that Walmart is eager to promote. By the end of June, Walmart plans to offer Walmart Pay in every store in the US. Additionally, the company has recently announced unlimited two-day shipping from Walmart.com, as the retailer expands its online inventory.
Lyft和Uber的合作关系不仅只是沃尔玛想要推出的新科技的例子。在6月末,沃尔玛计划在美国的所有门店提供沃尔玛支付系统。此外,公司最近宣布官网上包邮的2天送货服务,作为其扩充网上存货。
The company is growing its online-grocery business, too, expanding services to 14 additional markets by the end of June. Online grocery is currently available in 40 markets, or roughly 200 stores.
公司也正在增长其在线零售业务,到6月底扩充服务到14个额外市场。线上零售现在有40个市场,大概200家店。
Walmart is even developing a drone, intended to replace the jobs of inventory quality-assurance employees at massive distribution centers.
沃尔玛事实上在进行一个大动作,目的是想要替换大量分销中心中库存质量检测员工的工作。
A Walmart Pickup-Grocery test store in Bentonville, Arkansas, on June 4, 2015.
6月4号Akansas Bentonville的一个沃尔玛超市取货测试店。
"We're connecting all the parts of Walmart into one seamless shopping experience with great stores, easy pickup, fast delivery, and apps and websites that are simple to use," said McMillon.
But even as Walmart increases its sometimes futuristic investments in tech, the company is also doubling down on employees.
“我们正在用好的门店,方便的取货,快速的送货,手机软件和使用简单的网站将沃尔玛的所有部分连接到每一次无缝的购物体验中。”McMillon说。
In his speech, McMillon outlined three steps for Walmart's reinvention: supporting Walmart employees, serving customers, and serving communities.
在他的演讲中,McMillon 概述了沃尔玛革新的三步:支持沃尔玛员工,服务顾客,和服务社区。
"As the world becomes more digital, it will be the humanity of Walmart that differentiates us and wins with customers," McMillon said. "Our investments in education and training, store structure, wages, hours, and sales-floor technology are to support you and enable you to serve your customers and members."
随着全球电子化趋势,将会是沃尔玛人区分我们和顾客双赢,”McMillon 说。”我们在教育和培训,店铺结构,薪酬,时间,和销售层面技术的投资为了支持员工,并且使员工可以去服务顾客和彼此成员。
Since Walmart committed last year to investing $2.7 billion over two years in wage increases, scheduling improvements, and employee training, the retailer's customer-service scores have increased for 79 weeks straight.
自从去年沃尔玛承诺2年投资27亿美元用于增加工资,日程安排提升,和员工培训,零售商客户服务评分已经连续79周上升。
Keeping up with the competition in terms of tech and customers service have been two of Walmart's biggest hurdles.
保持科技方面和客户服务方面的竞争力已经成为沃尔玛最大的障碍。
The company may be investing big in tech, but it is also now seeing results in investing in employees. Right now, it looks like Walmart's chance to "reimagine retail" will require both.
公司可能会大量投资在科技方面,但现在的结果也是在员工方面的投资。现在看来,沃尔玛“重塑零售”的机会这两点都将会需要。
每天都有海量资讯,店铺在诞生,无数的有开店梦想的人在实现他们的梦想,不同开店项目令人莫衷一是,怎样找到并辨别他们?有一帮人决心投身此业,终日与开店为伍,致力于发现与开店相关的人、加盟项目、开店金融与开店酷产品,带你体验并连接其中,邀请你来体验——开店帮。
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