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为什么这么多特许经营失败?

2015-12-25      来源: 开店帮     作者: Jeff Elgin

摘要:新开始的特许经营失败有三个主要原因。避免这些,你会很大程度上增加你成功的机会。

  There are three main reasons why new franchises fail. Avoid these and you'll greatly increase your chances for success.

  新开始的特许经营失败有三个主要原因。避免这些,你会很大程度上增加你成功的机会。

  1. Capital Issues

  资金问题

  The classic blunder for anyone entering a new business is to not have enough money available to cover all the needs. This not only means enough to get the business started but also enough to cover losses while the business is growing and to cover personal expenses while waiting for the business to afford to pay the owner. Make sure you've got significantly more than you think you'll need and you will have a much safer journey.

  任何人进入一个新业务的典型错误是没有足够可用的钱去覆盖所有需求。这不只意味着足够使业务开始,而且还是当业务正在增长并且覆盖个人费用时,当等待业务能够支付给所有者时足够去覆盖损失。确保你已经拥有比你认为你会需要的更多东西,你就会有更安全的旅行。

  2. Marketing Issues

  营销问题

  The bottom line of any new business is that you've got to attract a solid base of customers if you're going to succeed. If the marketing program isn't successful in doing so, or if you don't have the marketing program fully-funded, then you're going to have problems that the business probably cannot survive.

  任何新业务的底线是,如果你要成功,你必须吸引一个固定的顾客群。如果营销方案这样时做没有成功,或者你没有完全受资助的营销计划,那么你会面临问题,业务或许不能幸存。

  3. Franchisee Role Issues

  特许经营人的角色问题

  Be sure you know what is expected of the owner in order for the business to be successful. If the franchisees role is to go out and sell the business to attract customers and all you want to do is stand behind the counter, there are going to be problems. In your due diligence, find out how the most successful franchisees spend their time and make sure you feel comfortable with those activities before selecting the franchise.

  确定你知道为了使业务取得成功,对所有者的要求是什么。如果特许经营人角色应该是出去并且销售业务来吸引顾客,但你所想要做的就是站在幕后,那就会出问题。在你的尽职调查中,找出最成功的特许经营人怎样使用他们的时间并且在选择特许经营之前,确保那些活动你会感到舒服。

 

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关键字: 特许经营
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