什么是特许经营中热门的？来自特许经营500强排名中的总结

　　From year to year, the Franchise 500® has mirrored business and societal trends throughout the U.S., Canada and beyond. New franchise categories rise up -- sometimes suddenly -- while familiar brands sometimes lose a little luster. For example, take the dominant sector in our list, Food/Quick Service. Last year it represented 20.8 percent of our rankings. This year it has shrunk to 19.2 percent. Yes, that is a small drop, and yes, the category still accounts for 177,922 units worldwide. But it’s a slide that’s indicative of changing tastes among consumers.

　　特许经营500强已经一年又一年地反映了美国和加拿大范围的商业和社会趋势，以后也是如此。当熟悉的品牌一旦失去一点的光芒，新的特许经营种类就起来了---有时会很突然。例如，拿列表中主要的行业，食物/快速服务来看。去年它占了排名中百分之20.8的比例。今年已经收缩到了19.2%。是的，那只是轻微下滑，并且可以肯定的是，这个种类在世界范围占有177,922家的比重。但是这个滑动也是表明消费者品味在改变。

　　Fast-casual concepts and the push for fresher ingredients -- the “Chipotle” model, if you will -- have garnered an outsized buzz and customer base in the last couple of years. But this tilt also represents an opportunity for established franchisors to fight back by adding a twist to their strengths, namely efficiency and cost. Exhibit A: this year’s number one franchise, Jimmy John’s Gourment Sandwiches, which built its model around straightforward sandwiches and delivery.

　　快速休闲理念和新鲜食材的推动--组成了”Chipotle”(墨西哥风味快餐)模式，如果你愿意--在过去几年里已经能获得巨大的声响和客户群了。但是这个倾斜也表现出了一个机会，已经成立的授许者通过增加一些转变到他们的优势里来反击回来。

　　The contradiction of novel concepts taking off and nimble established players holding their position speaks to the unique nature of franchising. Depending on a franchisee’s level of risk, he or she can play it safe or be part of the next big thing -- both ends of the spectrum make up the Franchise 500®. The takeaway? A well-run franchise works no matter what it sells or services it offers.

　　新奇观念的矛盾的出现，和聪明的经营者保持他们的立场证明了特许经营的独特性质。根据一个特许经营的风险等级，他或她会谨慎行事或者成为下一件大事的一部分—这个图谱的两端组成了这个特许经营500强。结论?一个运行的很好的特许经营不论它提供的销售或服务是什么都可以成功。

　　So where’s the growth? By this year’s rankings, it is in the Maintenance and Hotels and Motels sectors, followed by Home Improvement. Read on to learn why.

　　所以哪里增长了?以今年的排名来看，是在生活类维修及酒店和旅馆行业，接下来就是家居装修。请继续读下去，看看为什么。

　　Maintenance

　　维修

　　Historically, this sector has been one of the top performers in the Franchise 500® thanks to its low cost of entry for new franchisees. That has led to a flood of new businesses geared toward commercial cleaning services, all of them fighting for what may be perceived as a static pool of customers. However, over the last couple of years, the sector has evolved into more concepts focused on residential cleaning and restoration services. Helping matters is a rising pattern of dramatic and destructive weather across the country, which means big business for franchisors and franchisees prepared to spring into action.

　　在历史角度上来看，由于这个行业对于新加入的特许经营人的低成本，已经成为在特许经营500强中表现最好行业之一。导致了一大批新的企业投入到商业清洁服务，他们所有人都在努力获得尽可能的静态客户。然而，在过去几年里，行业已经发展成集中于住宅清洁和修复服务的更多概念。解决琐事是全国范围戏剧性和危害性天气下的一个上升的模式，意味着对于授许人和特许经营人来说这是准备了马上行动起来的大生意。

　　But Maintenance is also home to the most unusual franchisor we saw this year, Spaulding Decon, a biohazard-cleanup specialist with a proprietary method for dealing with, of all things, meth labs. The company didn’t crack the rankings, but we highlighted them anyway, as an example of the type innovation possible in mopping up other people’s messes.

　　但是今年我们所看到的，维修行业中的授许人也是最不寻常的，Spaulding Decon，一个生物危害专家，拥有专利处理方法去处理特别情况，毒品窝点等。这家公司没有挤进排名，但作为一个在清整他人麻烦方面创新类型的一个例子，无论如何我们还是强调了他们。

　　Hotels and Motels

　　酒店和汽车旅馆

　　At the opposite extreme on the affordability index from Maintenance sits the lodging business, the second fastest-growing sector in our rankings. With costs for some franchises, such as Hilton Hotels, reaching into the tens of millions of dollars, it’s not a business for the faint of heart when it comes to raising capital to buy in. But buy they do, and with sound economics and stellar corporate oversight, even in the face of competition from the likes of home-sharing services such as Airbnb, it’s easy to see why. Hampton Inn, which held the top spot last year, fell all the way to, ahem, two this year. Unfortunately, a rebranding and repositioning by new owner Hilton means that this is the last year this franchise all-star appears on our list. They’ll be missed.

　　来自维护所在的住房业务下支付能力指数上另一个极端，在排名中是最快增长第二的行业。一些特许经营的成本，例如希尔顿酒店，要投进去一千万美元，当涉及到筹资购买的时候，它确实不是为那些胆小的人准备的生意。但是他们购买，并且随着良好经济和一流公司的监管，甚至能面对来自像家庭共享服务 例如Airbnb的竞争，很容易看到为什么。Hampton Inn 去年处于榜首，今年下落到第二。很遗憾，通过新主人希尔顿的品牌重塑和重新定位意味着这是去年我们清单上特许经营的全明星。他们会被怀念的。

　　Home Improvement

　　家居装饰

　　With home prices finally blowing past their Great Recession trough in most of the country, it’s no surprise that people are willing to spend on their houses again. And franchisors are there to serve them in increasing numbers. From kitchen and bath remodeling to window and floor treatments, the sector, like Maintenance, grew as people began to see their residential property as investments worth taking care of instead of as money pits. If home prices stay on their current upward trajectory, expect more growth to come.  

　　随着国家大部分地区房价终于吹过经济大萧条的低谷，一点都不惊讶于人们正在愿意再次在他们的房子上花费。并且这个行业的授许人已经服务越来越多的人。从厨房和浴室改建到窗户和地板护理，这个行业，就像维修，已经成长为人们开始去将他们的住宅作为投资一样来照顾，而不是钱坑。如果房价保持他们现在的上升趋势，预期会有更多的增长。

　　“Give me the numbers!”

　　确切数字

　　We broke down the Franchise 500® by total number of companies in each category, total number of individual franchise units and percentage that each sector claimed in this year’s rankings.

　　我们通过在每个分类总的公司数量，个人特许经营单位的总数和每个行业在今年排名中所占的百分比，解析了特许经营500强。

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