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如何选择合适的特许经营?

2016-01-27      来源: 开店帮     作者: Jeffrey Hayzlett,店小扣译

摘要:可供选择的特许经营那么多,如何选择一个适合你的?

There are an awful lot of franchises available out there. So how do you choose the one that's right for you?

可供选择的特许经营那么多,如何选择一个适合你的?

The most successful franchise owners are passionate about what they do. Don’t choose a franchise that offers services you wouldn’t personally want to do, even if it’s a lucrative franchise.

最成功的特许经营所有者热衷于他们做的事情。不要选择你不想亲自提供服务的特许经营,即便它利润丰厚。

With thousands of business opportunities to choose from, the hardest question is not, ‘Where do I start?’ but rather, ‘Which is right for me?’ We are faced with new business opportunities every day, and not all are the right fit.

随着有成千上万的商业机会可供选择,最难的问题不是“我从哪里开始?”而是“哪个更适合我?”我们每天都面临着新的商业机会,但并不是所有的都是真正适合我们的。

If you are considering starting a franchise location, here are the questions you should ask yourself:

如果你正在考虑开一家特许经营店,下面是你应该问自己的问题:

1.   What are my conditions of satisfaction?

我满意的条件是什么?

I have three conditions of satisfaction. If a business opportunity doesn’t meet at least two of the three, I won’t do it. For me, I need to have fun, to learn and to build wealth. I also need to apply these criteria to picking the right franchise opportunity.

我有三个满意的条件。如果一个商业机会,不满足至少三个中的两个,我不会去做。对于我来说,我要有趣、学习和积累财富。我还需要将这些标准应用到选择合适的特许经营机会当中去。

Having a clear understanding of your conditions of satisfaction allows you to quickly say yay or nay to any business opportunity that comes your way.

对你满意的条件有清醒的认识可以让你很快地对出现在身边的商业机会说是或者不是。

If you’re not going to have fun, what’s the point? And speaking for myself, if it’s not going to make me money, I’m out.

如果你不打算追求乐趣,那重点是什么?就我自己来说,如果它不能让我赚钱,我就会马上离开。

2.   What is my end goal?

我的最终目标是什么?

Because my conditions are so defined at the start, I know that with any business opportunity I am going to have fun, learn and build wealth. But I also need to define what my end goals will be.

因为我的条件在开始的时候就是这样定义的,我知道,任何的商业机会,我都要有趣,学习和积累财富。但我也需要定义什么将是我的最终目标。

Is your own end goal to provide for your children? Then accept or turn away any business opportunity based on the answer it provides you to that question.

你自己的最终目标是为了你的孩子吗?然后接受或者拒绝基于这个问题答案的任何商业机会。

Are you in it for the fame? Then you need to make business decisions that increase your exposure at, first, a local level, then a regional one, then a national one and so forth. In my book, Think Big, Act Bigger, I mention how entrepreneurs need to find a bigger pond to take their businesses to if they’ve outgrown the pond they’re currently in.

你是否是为了名利?然后,你需要做出商业决策去增加您的曝光,首先,地方级别,然后是区域级别,再然后是国家级别,等等。在我的书《Think Big, Act Bigger》中,我提到如果创业者已经超越现在的池塘,他们需要怎样寻找一个更大的池塘,并把自己的企业放入其中。

I had a great measure of success in my home city of Sioux Falls, South Dakota, so the whole state became my ‘bigger pond’. Then I realised I had 49 other states out there in which to get even bigger.

在我家乡南达科他州的的苏福尔斯,我有一个取得成功的重大举措,使整个州成了我的“大池塘”。然后,我意识到我还有其他49个州能让我变得更大。

That became my end goal, and it should be yours, too.

这成了我的最终目标,它应该也是你的。

Every business decision you make, from the time you take to select a franchise, to the day you leave it, should be aimed toward obtaining your end goals.

从你开始特许经营的时候到你不做了的那一天,你做出的每个商业决定都应当·瞄准你的终极目标。

 

3.   What will I not do?

我不会做什么?

After you’ve determined what your conditions of satisfactions and goals are, the next question is what will you not do? Does the idea of flipping burgers turn your stomach? What about pest control? If there are things you know you won’t do, or won’t enjoy doing, chances are you won’t want to own a business that offers that service, even if it makes really good money.

当你确定你满意的条件和目标之后,接下来的问题是你会不会做?烙牛肉饼的想法会让你反胃吗?病虫害防治呢?如果有事情你知道你不会做,或者不喜欢做的事情,那么你不会想自己的企业去提供那样的服务,即使它使真的很赚钱。

At the same time, if you’re a small business owner, or an entrepreneur getting your business off the ground, you may have to do things that you didn’t have to do in your cushy C-suite office. I’ve had to clean my own bathroom, for instance. Did I want to do that? Not particularly, but it still had to get done.

同时,如果你是一个小企业主或正在让你的生意起飞的企业家,你可能需要做一些你不必在你轻松的高管办公室里做的事情。例如,我不得不打扫自己的浴室。难道我想做吗?不见得,但它仍然必须得完成。

Don’t expect your employees to do the things you want them to do if you’re not willing to do them yourself. Doing the things you normally wouldn’t have to do isn’t necessarily a bad thing. It just gives you a different perspective that will come in handy when your business takes off.

不要指望你的员工去做你想让他们做的事情,如果连你自己都不愿意做的话。做你通常不会做的事情并不一定是件坏事。它只是给你一个不同的将会派上用场的角度,当你的企业起飞的时候。

 

4.   What are my passions?

我的爱好是什么?

If you thrive on helping people, then your focus on finding the right franchise should include that. If you love animals, consider starting your search with franchises that deal daily with pets.

如果你热衷于帮助别人,那么你应该专注于寻找与此相关的合适的特许经营。如果你喜欢动物,你可以考虑先从宠物日常处理的特许经营开始搜索。

With hundreds of options out there, it’s important to keep your list of passions short, sweet and to the point, otherwise you will bombard yourself with information.

有数以百计的选择在那里,重要的是你要保持你的爱好清单短、甜蜜和扼要,否则,你将用信息轰炸了你自己。

Along the way, remember that your ‘job’ should stop being a job. Being passionate will take your franchise far, because you love what you do.

在这个旅程中,记住你的“工作”应该不再是一份工作。充满激情会让你的特许经营走得更远,因为你爱着你所做的事情。

5. How involved am I going to be?

我要怎样参与其中?

If you’re thinking that owning a franchise is simple, and you can work a few hours here or there, you’re sadly mistaken.

如果你认为拥有一项特许经营是一件简单的事情,并且你可以在这儿或者那儿工作一些时间,你就大错特错了。

Owning a franchise is a lot like having children — you have to feed it money, time and people. You also have to clothe it by maintaining and caring for your property.

拥有一项特许经营很像生孩子 - 你必须给它金钱,时间和人。你也必须通过维护和照顾你的财产来呵护它。

You’ll have people to manage and bills to pay, too, so to assume that you can buy into and then walk away from your new business is asking for trouble.

你也必须有人来管理和支付账单,所以假设你可以买到,但却离开你的新生意是在自找麻烦。

Yes, there are some opportunities like this that exist, but those are the exception, not the rule. Be truly honest with yourself, because if you’re not, you could be throwing your money down the drain.

是的,有一些这样的机会存在,但这些是例外,而不是规则。要真正做到对自己诚实,因为如果你没有,你的钱可能会像打水漂一样血本无归。

With hundreds of choices in franchises to get into, your future will thank you if you do your homework.

在特许经营权中有数以百计的选择,如果你做好功课,你的未来会感谢你。

每天都有海量资讯,店铺在诞生,无数的有开店梦想的人在实现他们的梦想,不同开店项目令人莫衷一是,怎样找到并辨别他们?有一帮人决心投身此业,终日与开店为伍,致力于发现与开店相关的人、加盟项目、开店金融与开店酷产品,带你体验并连接其中,邀请你来体验——开店帮。

关键字: 特许经营
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