汉堡王要卖热狗了？

　　Burger King is about to change up its menu in a big way.

　　汉堡王将要大规模改变它的菜单。

　　That’s what Alex Macedo, Burger King’s president of North American operations, said as he introduced the chain’s newest product—Grilled Dogs. “It’s so obvious,” he said. “I don’t know why we didn’t do this before.” The company worked for a year and a half to make a product reminiscent of an outdoor barbecue, grill marks included.

　　这就是汉堡王北美区运营总裁Alex Mecedo介绍连锁最近的产品--烤热狗时说的。“ 这是很明显，”他说。“我不知道我们之前为什么没这么做。”公司工作了一年半，为了开发一个能联想到户外烧肉的产品 ，包括有烧烤的标志。

　　The Grilled Dogs were tested in five cities last year: Salt Lake City, Memphis, Baltimore, Detroit, and Kansas City. Following a successful market test, and the biggest in Burger King’s history, they will finally be rolled out to all of its U.S. locations on Feb. 23. Macedo says it’s the most significant change to the fast food giant’s menu since it began offering chicken in 1979.

　　去年烤热狗在五个城市测试了：Salt Lake City, Memphis, Baltimore, Detroit，和Kansas City。根据这一成功的市场测试，和这也是汉堡王历史中最大的一件事，他们最终在2月23日在美国所有门店推出这一改变。Maced说这是自从1979年快餐开始提供炸鸡以来快餐菜单上最重大的改变。

　　There are two variations: a classic hot dog with relish, chopped onions, ketchup, and mustard; and a chili cheese dog. They’re made with 100% beef and cost $1.99 and $2.29 respectively. According to The Impulsive Buy, the chain also tested a “Rodeo” hot dog with onion rings, cheese, and barbecue sauce, an “A1 Ultimate” with bacon, cheese, and A1 sauce, and a corn dog—none of which made it to the permanent menu.

　　有两种变化：经典的热狗配上开胃小菜，洋葱碎，番茄酱和芥末;和辣酱起司热狗。100%牛肉制成的，分别花费1.99美元和2.29美元。根据冲动购买定律，连锁店也测试了一款“Rodeo”热狗，配上洋葱圈，奶酪，和烧烤酱，“A1终极版”包括培根，奶酪和A1酱，和一根玉米热狗—都没有添加到永久性的菜单中。

　　 经典款热狗

　　 辣酱起司热狗

　　If the classic or chili cheese varieties aren’t to your liking, customizations are available. Macedo noted that there are over 200,000 ways to order a Whopper, and he wants this to be “the Whopper of hot dogs.” Though it’s a significantly different addition, he’s confident that operations won’t be slowed down. After team members watch a couple of training videos narrated by Snoop Dogg and Charo, the hot dogs should be just as easy to make as any other product.

　　如果经典或辣酱起司品类不是你喜欢的，定制也是可以的。Macedo提到，有超过200,000种途径去订购一个皇堡，并且他想要这种状态变成“热狗皇堡”。虽然这是完全不同的添加，但他有信心运营不会变缓。在团队成员观看了几个由Snoop Dog和Charo讲诉的培训视频后，他们觉得热狗应该做的和其他产品一样简单。

　　He added that while other quick service restaurants are trying to be different and move more toward the “fast casual” realm, Burger King wants to “keep it simple and align with the essence of the brand.” Macedo expects the new products to bring in a lot of growth, though he wouldn’t speculate how much.

　　他补充道，当其他快速服务餐厅尝试差异化和更多走向“快休闲”领域时，汉堡王想要“保持简单，并且与品牌本质匹配。”Macedo希望新的产品代理带来很大的增长，但他不会猜测有多少。

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