那么怎么处理库存呢?下面让从零售起家、目前做中老年服装批发的老店主谈谈她的处理方法。希望对大家的店铺库存处理有帮助。 库存一直是服装店主十分重视的问题,在当季及时处理掉库存,就不会拖累下个季度的新款销售。那么怎么处理库存呢?下面让从零售起家、目前做中老年服装批发的老店主谈谈她的处理方法。希望对大家的店铺库存处理有帮助。
一、库存的产生
1、凭着自己的感觉和喜好进货。很多年轻人开店,觉得自己平时眼光不错,审美不错,很有欣赏水平,自己进的衣服回来一定好卖,于是进货的时候选自己喜欢的款式。可是进回来却事与愿违,不好卖。可是隔壁大姐看起来进的很俗的款式,却卖的很好,这是为什么呢?因为隔壁大姐进的款式能被大众接受,而你自己喜欢的,仅仅只能迎合一小部分人的口味。于是库存产生了。
2、进回来卖的好的款就大量补货,补回来之后又卖不动了。服装店不是地摊,不是用“货卖堆山”来吸引眼球,相反,你店铺里的衣服更新的快,才会勾起顾客强烈的购买欲望。举一个例子,有一款衣服,一个顾客第一次来看中了,由于种种原因没有买,第二次来想要买却又卖完了,这个时候顾客一定很遗憾,因为得不到的东西永远是最好的,如果再有她看中的款式,她一定会毫不犹豫的买下来,而且你的店铺给她的印象一定是这家店生意真好,下手要快。如果经常来你店里逛的顾客,看见每次都是这些款,她一定不会有兴趣再来的。
3、店主太懒,不做功课。平时的进销存报表不是单纯的记账的,还有一个功能就是从报表上可以看看哪些款在自己的店里走的好,哪种风格的走的好,哪种面料的走的好,都可以从报表里面体现出来,进货的时候有针对性,进回来的货肯定就好卖。
4、一个店铺,一定要明确自己的风格。结合自己店铺的装修风格,定位好店铺的经营范围,不要妄想自己可以所有年龄段的顾客一网打尽,除非你开的是大卖场。
5、销售也是一个不容忽视的问题。当然这方面的教材大家可能接触的最多,但是我要说一句,没有哪一种销售模式是可以复制的,比如网上流行的怎么跟顾客对话等等,只有适合自己的销售模式才是好的销售模式,你让一个性格开朗的导购和低眉细语的导购用同一套方法,肯定不行的。记住,遇到什么样的顾客,就说什么样的话,就是一个成功的导购。
二、库存的处理
即便是各个环节都做好了,库存还是会不可避免的产生。很多女装店铺都死在了库存上,你说赚钱了吗?赚了,但是没钱,那钱去哪儿了?在库存里。凭着自己十几年终端女装店的销售经验,库存处理的好的店铺,才是赚钱的店铺。
处理库存的一个中级目标是什么,就是把仓库里那些东西变成你的流动资金,那么怎样才是最好的处理办法呢?首先我要问大家的是,你的心态是不是足够好?
我为什么要这么问呢?现在来分析一下。
这些东西放在仓库里不流通,非但一文不值,还积压了你很多的资金,但是有些店主还指望这些货能给自己带来利润,那你就永远处理不出去。当然我说的所有一切都是自己进货的店主,如果你是专卖店,后面有强大的厂商支撑,可以跨季换货等等不在此列,请自动屏蔽。
我们的货进回来,开始卖的都是有利润的,但是剩下在仓库的,如果不及时处理,会导致我们的资金链断裂,当然你有很多钱的也可以不用考虑这些,继续拿钱去进货就是了,我说的是必须要靠店里的货来周转的店主,这时候你可以忍痛割爱了,进100块钱的衣服,80块钱有人要就甩,如果你还想当应季的货来卖,非但你卖不出去,可能连80块钱你都拿不到,最终压在你的仓库里。有人说我不是亏本了吗?亏本的买卖我可不做,可是姐妹们,你们想过吗?这件衣服你进了10件,200块钱一件你卖出去了8件,赚了800元,剩下这两件亏40元,算亏吗?所以这就要求店主们要有一个好的心态,要会算账,赚钱不赚钱不是一件一件算的,是统筹起来一起算的。比如这款我一共进了10件1000元,开始8件卖了1600元,后面两件卖了160元,这10件衣服的利润720元,怎么会亏本呢?
处理库存就这么简单,别舍不得,资金回笼了,你才可以去进更多更好的货,你的店铺货品才会更新的快,你的店铺才会生龙活虎起来。至于处理库存的方法,我以前是这么做的,都说我这个人做生意大大咧咧,殊不知我这样的大大咧咧赢得了多少的老顾客,有的顾客在我家买衣服长达几年,直到我不做零售店了。
1、我从来不在季末的时候在店铺门口写上清仓的字样,我的库存在店铺里就消化了。我会在店铺的一角弄一个特价区,说明是断码或者微瑕都可以,老顾客来了鼓励他挑一件,价格便宜的自己能承受的,直接送一件给他。
2、只针对老顾客,可以在买别的款的时候,加50元或者30元的,可以再选一件特价的。
3、不熟的顾客,只要自己结合以前的记账,照我刚才的算法,能卖就卖,千万不要心疼,但是你要在顾客面前做出很心疼的样子。
方法因人而异,因地而异,各不相同,大家慢慢的在销售中总结,但是一定要记得处理库存的宗旨,我们说的难听点,就叫“变废为宝”,把在仓库里一文不值的货变成钱,我们的目的就达到了。我曾经创下过一个冬季在上了春装以后一个星期,冬装一件不剩,那个春天我过的很富裕啊!
每天都有海量资讯,店铺在诞生,无数的有开店梦想的人在实现他们的梦想,不同开店项目令人莫衷一是,怎样找到并辨别他们?有一帮人决心投身此业,终日与开店为伍,致力于发现与开店相关的人、加盟项目、开店金融与开店酷产品,带你体验并连接其中,邀请你来体验——开店邦。
全部评论
2条评论
293737 293738 293739 293740 293741 293742 293743 293744 293745 293746 293747 293748 293749 293750 293751 293752 293753 293754 293755 293756 293757 293758 293759 293760 293761 293762 293763 293764 293765 293766 293767 293768 293769 293770 293771 293772 293773 293774 293775 293776 293777 293778 293779 293780 293781 293782 293783 293784 293785 293786 293787 293788 293789 293790 293791 293792 293793 293794 293795 293796 293797 293798 293799 293800 293801 293802 293803 293804 293805 293806 293807 293808 293809 293810 293811 293812 293813 293814 293815 293816 293817 293818 293819 293820 293821 293822 293823 293824 293825 293826 293827 293828 293829 293830 293831 293832 293833 293834 293835 293836 293837 293838 293839 293840 293841 293842 293843 293844 293845 293846 293847 293848 293849 293850 293851 293852 293853 293854 293855 293856 293857 293858 293859 293860 293861 293862 293863 293864 293865 293866 293867 293868 293869 293870 293871 293872 293873 293874 293875 293876 293877 293878 293879 293880 293881 293882 293883 293884 293885 293886 293887 293888 293889 293890 293891 293892 293893 293894 293895 293896 293897 293898 293899 293900 293901 293902 293903 293904 293905 293906 293907 293908 293909 293910 293911 293912 293913 293914 293915 293916 293917 293918 293919 293920 293921 293922 293923 293924 293925 293926 293927 293928 293929 293930 293931 293932 293933 293934 293935 293936 293937 293938 293939 293940 293941 293942 293943 293944 293945 293946 293947 293948 293949 293950 293951 293952 293953 293954 293955 293956 293957 293958 293959 293960 293961 293962 293963 293964 293965 293966 293967 293968 293969 293970 293971 293972 293973 293974 293975 293976 293977 293978 293979 293980 293981 293982 293983 293984 293985 293986 293987 293988 293989 293990 293991 293992 293993 293994 293995 293996 293997 293998 293999 294000 294001 294002 294003 294004 294005 294006 294007 294008 294009 294010 294011 294012 294013 294014 294015 294016 294017 294018 294019 294020 294021 294022 294023 294024 294025 294026 294027 294028 294029 294030 294031 294032 294033 294034 294035 294036 294037 294038 294039 294040 294041 294042 294043 294044 294045 294046 294047 294048 294049 294050 294051 294052 294053 294054 294055 294056 294057 294058 294059 294060 294061 294062 294063 294064 294065 294066 294067 294068 294069 294070 294071 294072 294073 294074 294075 294076 294077 294078 294079 294080 294081 294082 294083 294084 294085 294086 294087 294088 294089 294090 294091 294092 294093 294094 294095 294096 294097 294098 294099 294100 294101 294102 294103 294104 294105 294106 294107 294108 294109 294110 294111 294112 294113 294114 294115 294116 294117 294118 294119 294120 294121 294122 294123 294124 294125 294126 294127 294128 294129 294130 294131 294132 294133 294134 294135 294136 294137 294138 294139 294140 294141 294142 294143 294144 294145 294146 294147 294148 294149 294150 294151 294152 294153 294154 294155 294156 294157 294158 294159 294160 294161 294162 294163 294164 294165 294166 294167 294168 294169 294170 294171 294172 294173 294174 294175 294176 294177 294178 294179 294180 294181 294182 294183 294184 294185 294186 294187 294188 294189 294190 294191 294192 294193 294194 294195 294196 294197 294198 294199 294200 294201 294202 294203 294204 294205 294206 294207 294208 294209 294210 294211 294212 294213 294214 294215 294216 294217 294218 294219 294220 294221 294222 294223 294224 294225 294226 294227 294228 294229 294230 294231 294232 294233 294234 294235 294236 294237 294238 294239 294240 294241 294242 294243 294244 294245 294246 294247 294248 294249 294250 294251 294252 294253 294254 294255 294256 294257 294258 294259 294260 294261 294262 294263 294264 294265 294266 294267 294268 294269 294270 294271 294272 294273 294274 294275 294276 294277 294278 294279 294280 294281 294282 294283 294284 294285 294286 294287 294288 294289 294290 294291 294292 294293 294294 294295 294296 294297 294298 294299 294300 294301 294302 294303 294304 294305 294306 294307 294308 294309 294310 294311 294312 294313 294314 294315 294316 294317 294318 294319 294320 294321 294322 294323 294324 294325 294326 294327 294328 294329 294330 294331 294332 294333 294334 294335 294336 294337 294338 294339 294340 294341 294342 294343 294344 294345 294346 294347 294348 294349 294350 294351 294352 294353 294354 294355 294356 294357 294358 294359 294360 294361 294362 294363 294364 294365 294366 294367 294368 294369 294370 294371 294372 294373 294374 294375 294376 294377 294378 294379 294380 294381 294382 294383 294384 294385 294386 294387 294388 294389 294390 294391 294392 294393 294394 294395 294396 294397 294398 294399 294400 294401 294402 294403 294404 294405 294406 294407 294408 294409 294410 294411 294412 294413 294414 294415 294416 294417 294418 294419 294420 294421 294422 294423 294424 294425 294426 294427 294428 294429 294430 294431 294432 294433 294434 294435 294436 294437 294438 294439 294440 294441 294442 294443 294444 294445 294446 294447 294448 294449 294450 294451 294452 294453 294454 294455 294456 294457 294458 294459 294460 294461 294462 294463 294464 294465 294466 294467 294468 294469 294470 294471 294472 294473 294474 294475 294476 294477 294478 294479 294480 294481 294482 294483 294484 294485 294486 294487 294488 294489 294490 294491 294492 294493 294494 294495 294496 294497 294498 294499 294500 294501 294502 294503 294504 294505 294506 294507 294508 294509 294510 294511 294512 294513 294514 294515 294516 294517 294518 294519 294520 294521 294522 294523 294524 294525 294526 294527 294528 294529 294530 294531 294532 294533 294534 294535 294536 294537 294538 294539 294540 294541 294542 294543 294544 294545 294546 294547 294548 294549 294550 294551 294552 294553 294554 294555 294556 294557 294558 294559 294560 294561 294562 294563 294564 294565 294566 294567 294568 294569 294570 294571 294572 294573 294574 294575 294576 294577 294578 294579 294580 294581 294582 294583 294584 294585 294586 294587 294588 294589 294590 294591 294592 294593 294594 294595 294596 294597 294598 294599 294600 294601 294602 294603 294604 294605 294606 294607 294608 294609 294610 294611 294612 294613 294614 294615 294616 294617 294618 294619 294620 294621 294622 294623 294624 294625 294626 294627 294628 294629 294630 294631 294632 294633 294634 294635 294636 294637 294638 294639 294640 294641 294642 294643 294644 294645 294646 294647 294648 294649 294650 294651 294652 294653 294654 294655 294656 294657 294658 294659 294660 294661 294662 294663 294664 294665 294666 294667 294668 294669 294670 294671 294672 294673 294674 294675 294676 294677 294678 294679 294680 294681 294682 294683 294684 294685 294686 294687 294688 294689 294690 294691 294692 294693 294694 294695 294696 294697 294698 294699 294700 294701 294702 294703 294704 294705 294706 294707 294708 294709 294710 294711 294712 294713 294714 294715 294716 294717 294718 294719 294720 294721 294722 294723 294724 294725 294726 294727 294728 294729 294730 294731 294732 294733 294734 294735 294736
000
292737 292738 292739 292740 292741 292742 292743 292744 292745 292746 292747 292748 292749 292750 292751 292752 292753 292754 292755 292756 292757 292758 292759 292760 292761 292762 292763 292764 292765 292766 292767 292768 292769 292770 292771 292772 292773 292774 292775 292776 292777 292778 292779 292780 292781 292782 292783 292784 292785 292786 292787 292788 292789 292790 292791 292792 292793 292794 292795 292796 292797 292798 292799 292800 292801 292802 292803 292804 292805 292806 292807 292808 292809 292810 292811 292812 292813 292814 292815 292816 292817 292818 292819 292820 292821 292822 292823 292824 292825 292826 292827 292828 292829 292830 292831 292832 292833 292834 292835 292836 292837 292838 292839 292840 292841 292842 292843 292844 292845 292846 292847 292848 292849 292850 292851 292852 292853 292854 292855 292856 292857 292858 292859 292860 292861 292862 292863 292864 292865 292866 292867 292868 292869 292870 292871 292872 292873 292874 292875 292876 292877 292878 292879 292880 292881 292882 292883 292884 292885 292886 292887 292888 292889 292890 292891 292892 292893 292894 292895 292896 292897 292898 292899 292900 292901 292902 292903 292904 292905 292906 292907 292908 292909 292910 292911 292912 292913 292914 292915 292916 292917 292918 292919 292920 292921 292922 292923 292924 292925 292926 292927 292928 292929 292930 292931 292932 292933 292934 292935 292936 292937 292938 292939 292940 292941 292942 292943 292944 292945 292946 292947 292948 292949 292950 292951 292952 292953 292954 292955 292956 292957 292958 292959 292960 292961 292962 292963 292964 292965 292966 292967 292968 292969 292970 292971 292972 292973 292974 292975 292976 292977 292978 292979 292980 292981 292982 292983 292984 292985 292986 292987 292988 292989 292990 292991 292992 292993 292994 292995 292996 292997 292998 292999 293000 293001 293002 293003 293004 293005 293006 293007 293008 293009 293010 293011 293012 293013 293014 293015 293016 293017 293018 293019 293020 293021 293022 293023 293024 293025 293026 293027 293028 293029 293030 293031 293032 293033 293034 293035 293036 293037 293038 293039 293040 293041 293042 293043 293044 293045 293046 293047 293048 293049 293050 293051 293052 293053 293054 293055 293056 293057 293058 293059 293060 293061 293062 293063 293064 293065 293066 293067 293068 293069 293070 293071 293072 293073 293074 293075 293076 293077 293078 293079 293080 293081 293082 293083 293084 293085 293086 293087 293088 293089 293090 293091 293092 293093 293094 293095 293096 293097 293098 293099 293100 293101 293102 293103 293104 293105 293106 293107 293108 293109 293110 293111 293112 293113 293114 293115 293116 293117 293118 293119 293120 293121 293122 293123 293124 293125 293126 293127 293128 293129 293130 293131 293132 293133 293134 293135 293136 293137 293138 293139 293140 293141 293142 293143 293144 293145 293146 293147 293148 293149 293150 293151 293152 293153 293154 293155 293156 293157 293158 293159 293160 293161 293162 293163 293164 293165 293166 293167 293168 293169 293170 293171 293172 293173 293174 293175 293176 293177 293178 293179 293180 293181 293182 293183 293184 293185 293186 293187 293188 293189 293190 293191 293192 293193 293194 293195 293196 293197 293198 293199 293200 293201 293202 293203 293204 293205 293206 293207 293208 293209 293210 293211 293212 293213 293214 293215 293216 293217 293218 293219 293220 293221 293222 293223 293224 293225 293226 293227 293228 293229 293230 293231 293232 293233 293234 293235 293236 293237 293238 293239 293240 293241 293242 293243 293244 293245 293246 293247 293248 293249 293250 293251 293252 293253 293254 293255 293256 293257 293258 293259 293260 293261 293262 293263 293264 293265 293266 293267 293268 293269 293270 293271 293272 293273 293274 293275 293276 293277 293278 293279 293280 293281 293282 293283 293284 293285 293286 293287 293288 293289 293290 293291 293292 293293 293294 293295 293296 293297 293298 293299 293300 293301 293302 293303 293304 293305 293306 293307 293308 293309 293310 293311 293312 293313 293314 293315 293316 293317 293318 293319 293320 293321 293322 293323 293324 293325 293326 293327 293328 293329 293330 293331 293332 293333 293334 293335 293336 293337 293338 293339 293340 293341 293342 293343 293344 293345 293346 293347 293348 293349 293350 293351 293352 293353 293354 293355 293356 293357 293358 293359 293360 293361 293362 293363 293364 293365 293366 293367 293368 293369 293370 293371 293372 293373 293374 293375 293376 293377 293378 293379 293380 293381 293382 293383 293384 293385 293386 293387 293388 293389 293390 293391 293392 293393 293394 293395 293396 293397 293398 293399 293400 293401 293402 293403 293404 293405 293406 293407 293408 293409 293410 293411 293412 293413 293414 293415 293416 293417 293418 293419 293420 293421 293422 293423 293424 293425 293426 293427 293428 293429 293430 293431 293432 293433 293434 293435 293436 293437 293438 293439 293440 293441 293442 293443 293444 293445 293446 293447 293448 293449 293450 293451 293452 293453 293454 293455 293456 293457 293458 293459 293460 293461 293462 293463 293464 293465 293466 293467 293468 293469 293470 293471 293472 293473 293474 293475 293476 293477 293478 293479 293480 293481 293482 293483 293484 293485 293486 293487 293488 293489 293490 293491 293492 293493 293494 293495 293496 293497 293498 293499 293500 293501 293502 293503 293504 293505 293506 293507 293508 293509 293510 293511 293512 293513 293514 293515 293516 293517 293518 293519 293520 293521 293522 293523 293524 293525 293526 293527 293528 293529 293530 293531 293532 293533 293534 293535 293536 293537 293538 293539 293540 293541 293542 293543 293544 293545 293546 293547 293548 293549 293550 293551 293552 293553 293554 293555 293556 293557 293558 293559 293560 293561 293562 293563 293564 293565 293566 293567 293568 293569 293570 293571 293572 293573 293574 293575 293576 293577 293578 293579 293580 293581 293582 293583 293584 293585 293586 293587 293588 293589 293590 293591 293592 293593 293594 293595 293596 293597 293598 293599 293600 293601 293602 293603 293604 293605 293606 293607 293608 293609 293610 293611 293612 293613 293614 293615 293616 293617 293618 293619 293620 293621 293622 293623 293624 293625 293626 293627 293628 293629 293630 293631 293632 293633 293634 293635 293636 293637 293638 293639 293640 293641 293642 293643 293644 293645 293646 293647 293648 293649 293650 293651 293652 293653 293654 293655 293656 293657 293658 293659 293660 293661 293662 293663 293664 293665 293666 293667 293668 293669 293670 293671 293672 293673 293674 293675 293676 293677 293678 293679 293680 293681 293682 293683 293684 293685 293686 293687 293688 293689 293690 293691 293692 293693 293694 293695 293696 293697 293698 293699 293700 293701 293702 293703 293704 293705 293706 293707 293708 293709 293710 293711 293712 293713 293714 293715 293716 293717 293718 293719 293720 293721 293722 293723 293724 293725 293726 293727 293728 293729 293730 293731 293732 293733 293734 293735 293736
000