在店铺的创建过程中，店址的选择是前期必须考虑的重要因素之一，它是以商圈分析为基础的。店铺的开设地点被视为开业前所需的三大主要资源之一。因为选定开设地点，决定了店铺可以吸引有限距离或地区内潜在顾客的多少，这也就决定了店铺经营的绩效，从而反映出开设地点作为一种资源的价值大小。
店铺选址对于店铺经营的重要性主要表现为：
1.店址选择关系店铺的前景
店铺的店址不管是租借还是购建，都关系着店铺自身的发展前途。一经确定，就需要投入大量的资金去营建店铺。当外部环境发生变化时，它不像人、财、物等经营要素可以作相应调整，因其具有长期性、固定性特点，所以在确定店址之前，必须进行带有预见性的考虑。
2.店址是制定经营策略的依据
不同的地区有不同的社会环境、人口状况、地理环境、交通条件、市政规划等特点，它们分别制约着其所在地区的店铺顾客来源及特点和店铺对经营的商品种类、价格制定、经营策略选择等多方面的因素。
3.店址影响店铺的经营效益
店址选择得当，就意味着店铺享有“地利”优势。在同行业店铺之间，如果在规模相当、商品构成、经营服务水平基本相同的情况下，店址的重要性就显得尤为明显。
4.好的店址能吸引更多顾容
店址选择要坚持“方便顾客”的原则，以节省顾客的购买时间，并最大限度满足顾客的需要。如果不能达到上述要求，则对顾客的吸引力将减弱，这对店铺的生存和发展都是不利的。
每天都有海量资讯，店铺在诞生，无数的有开店梦想的人在实现他们的梦想，不同开店项目令人莫衷一是，怎样找到并辨别他们?有一帮人决心投身此业，终日与开店为伍，致力于发现与开店相关的人、加盟项目、开店金融与开店酷产品，带你体验并连接其中，邀请你来体验——开店邦。
全部评论
2条评论
2016
03-16
开店选址，是一门大学问。
2016
03-11
开设店铺，首先遇到的问题就是选择合适的开店地段。
2016
03-10
选择店址，应当首先理解“商圈”的概念，选对商圈才能 ...
2016
03-08
对于所有店铺来说，店址都是店铺成败的重要因素，在选 ...
2016
03-01
在店铺的创建过程中，店址的选择是前期必须考虑的重要 ...
2016
02-26
有了资金，如何选得黄金店址。下面教您关于选址的七大 ...
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