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Home depot和沃尔玛正在用一个巨大优势来追赶亚马逊

2016-08-30      来源: 开店邦     作者: 投研部

摘要:通过使用他们庞大的门店网络

  Walmart and The Home Depot are trying to catch up to Amazon by using their vast network of stores to pack and ship online orders.

  沃尔玛和Home Depot正通过使用他们庞大的门店网络针对线上的包装和订单来试图追赶亚马逊。

  Walmart uses 80 of its 4,500 stores across the US to pack and ship online orders, spokesman Ravi Jariwala told Business Insider.

  发言人Ravi Jariwala告诉Business Insider,沃尔玛用其美国4500家门店中的80家来打包和运送线上订单。

  The retailer also has five large-scale distribution centers devoted solely to online orders and a network of about 100 smaller e-commerce facilities across the country. Amazon, by comparison, has 180 fulfillment centers in the US.

  沃尔玛也有5个大规模的只针对线上订单的分销中心和全国大约100个稍小的电商设施网络。作为比较,亚马逊在美国有180个订单履行中心。

  Like Walmart, Home Depot has also been using its stores to ship products to customers.

  像沃尔玛,Home Depot已经使用它们的商店运送产品给顾客。

  Home Depot says that almost half of its online orders — about 42% — are picked up in its stores. That share is expected to grow with the recent rollout of what Home Depot calls "BODFS," or "buy online and deliver from store," according to Home Depot CEO Craig Menear.

  根据Home Depot的 CEO Craig Menear,Home Depot几乎一半的线上订单-大约42%-在门店中被配送。随着最近Home Depot推出叫做‘BODFS”或‘线上购买门店配送‘的方式,这个占比被期望继续增长。

  BODFS allows customers to pick a much-shorter delivery window and have purchases delivered from their local Home Depot store.

  BODFS使顾客可以选择较近的运送窗口并且可以将所购买的商品从他们当地的Home Depot门店发出。

  The program has rolled out in 700 of Home Depot's 2,200 stores, and will be available at all stores by the end of the year, Menear said last week on an earnings call.

  这项计划在2200家Home Depot中的700家有推出,并且将在年底全部门店实现,Menear在上周一次电话会议中说道。

  Retail-industry experts and analysts have long encouraged brick-and-mortar retailers to better use their physical stores to compete with Amazon online.

  零售行业专家和分析师一直鼓励实体零售商更好的使用他们的实体门店来与亚马逊线上竞争。

  Walmart and Home Depot have a long way to go before they catch up to Amazon in terms of online revenue, however.

  Walmart's online sales were $13.7 billion in 2015, compared to Amazon's $107 billion. Home Depot doesn't break out sales for e-commerce, but said that online sales accounted for about 5.6% of its $26.5 billion in second-quarter sales.

  然而,沃尔玛和Home Depot在线上收入方面追上亚马逊之前仍有很长的路要走。

  2015年沃尔玛线上销售额137亿美元,而亚马逊是1070亿美元。Home Depot没有电商销售方面的突破,但线上销售在第二季度265亿美元销售额中占有5.6%的比例。

关键字: 沃尔玛,亚马逊
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