Zara对抗其他所有零售商的秘密武器

　　A worker dresses a mannequin in a pilot shop at the Zara factory at the headquarters of Inditex group in Arteixo, northern Spain, June 14, 2012.

　　2012年，北西班牙Arteixo的Inditex集团总部的Zara工厂，一名员工在试点商店装饰人体模特

　　Most retailers are faced with the challenge of keeping up Zara. The retailer has a famously tight supply chain and rolls out runway-inspired styles rapidly.

　　大多数零售商面临来自Zara的挑战。它有着著名的紧密的供应链体系和快速更新的快时尚风格。

　　Parent company Inditex is routinely praised as having "the best business model in apparel."

　　母公司Inditex被经常称赞为“服装业最好的商业模式”。

　　"We believe that Inditex has the best business model in apparel and expect Inditex to deliver double-digit earnings growth per year over the next five years," Bernstein analysts wrote, according to The Wall Street Journal.

　　“我们相信Inditex在服装业有着最好的商业模式并且希望Inditex在接下来五年里实现每年两位数的收入增长，”来自于华尔街日报的Bernstein分析师写到。

　　This seemingly unflappable success is no fluke; Zara has some secrets up its trendy sleeves that helps it avoid fashion misfires.

　　这个看似从容不迫的成功不是偶然; Zara有一些秘密来更新它的流行元素帮助它避免时尚的失败。

　　Refinery 29 recently spoke to Jesús Echevarría, CCO of Zara's parent company Inditex, who told the website that it has a "data processing center" that's open every hour of the day.

　　Refinery 最近和Zara母公司Inditex的首席文化官Jesús Echevarría交谈，她告诉了网站他们的“数据分析中心”每时每刻都在工作

　　According to Refinery 29, this center allows every single one of the stores to track sales data. Another team zeroes in on customer feedback.

　　根据Refinery，这个中心允许每个单一商店追踪销售信息。另一团队集中在客户反馈上。

　　Many of traditional retailers like Banana Republic and J. Crew have suffered sales blows over the past year when they have alienated their target customers. But Zara appears to have that problem solved before it even starts.

　　许多传统零售商像Banana Republic和J.Crew当他们疏远了他们的目标客户，在过去的一年里都遭受了销售量打击。但Zara甚至在问题出现之前已经在解决这个问题。

　　This seems to be par for the course for the retailer, which famously doesn't stock very much of one style, as Suzy Hansen of The New York Times noted in 2012, thereby allowing it to not have to worry about racing to clear inventory.

　　这对于零售商来说似乎是理所当然的，这样可以不用囤积很多一个风格的衣服，纽约时报的Suzy Hansen在2012年曾写道，因此这样使它可以不必担心需要快速清理库存。

　　At the time, Hansen noted that the company would pay heed to how customers reacted to the different styles. Now, it seems the company has that system down pat.

　　Hansen在那时候写道，公司会注意顾客对不同风格如何做出的反应。现在，看起来公司系统可以完全弄明白这些。

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